Classification and evaluation enhance transparency and professionalism in the market by ranking individuals and companies based on performance and approved standards. They help investors and clients make informed decisions and motivate real estate professionals to improve quality and credibility.
Individual Rankings
The Basic Criteria for Evaluating and Classifying Sales Personnel:
1. Communication Skills: The ability to speak clearly and listen attentively to understand customers’ needs.
2. Persuasion: The skill of convincing customers of the quality of the product or service offered.
3. Honesty and Integrity: Building trust with customers by providing accurate and truthful information.
4. Product Knowledge: Comprehensive understanding of the products or services being sold.
5. Flexibility: Dealing with different types of customers and offering solutions that suit their needs.
6. Time Management: Organizing time efficiently between customers and daily tasks.
7. Handling Rejection: Demonstrating patience and not giving up when facing customer rejection.
8. Relationship-Building Ability: Establishing long-term relationships with customers rather than focusing solely on making a sale.
9. Creative Thinking: Finding new and innovative ways to present the product or service.
10. Self-Confidence: Presenting products in a manner that conveys confidence and increases customer interest.
11. Use of Technology: Utilizing digital sales tools and customer management software such as CRM systems.
12. Customer Psychological Analysis Skills: The ability to understand customers’ emotional and financial needs to offer the most suitable product.
13. Multichannel Communication: Effectively using platforms such as email, social media, and phone calls.
14. Self-Management: Self-motivation to maintain enthusiasm and perseverance.
15. Handling Sensitive Situations: Managing any customer issue or objection with wisdom and diplomacy.
16. Customer Relationship Management (CRM): Using tools that help track potential customers and future deals.
1. Communication Skills: The ability to speak clearly and listen attentively to understand customers’ needs.
2. Persuasion: The skill of convincing customers of the quality of the product or service offered.
3. Honesty and Integrity: Building trust with customers by providing accurate and truthful information.
4. Product Knowledge: Comprehensive understanding of the products or services being sold.
5. Flexibility: Dealing with different types of customers and offering solutions that suit their needs.
6. Time Management: Organizing time efficiently between customers and daily tasks.
7. Handling Rejection: Demonstrating patience and not giving up when facing customer rejection.
8. Relationship-Building Ability: Establishing long-term relationships with customers rather than focusing solely on making a sale.
9. Creative Thinking: Finding new and innovative ways to present the product or service.
10. Self-Confidence: Presenting products in a manner that conveys confidence and increases customer interest.
11. Use of Technology: Utilizing digital sales tools and customer management software such as CRM systems.
12. Customer Psychological Analysis Skills: The ability to understand customers’ emotional and financial needs to offer the most suitable product.
13. Multichannel Communication: Effectively using platforms such as email, social media, and phone calls.
14. Self-Management: Self-motivation to maintain enthusiasm and perseverance.
15. Handling Sensitive Situations: Managing any customer issue or objection with wisdom and diplomacy.
16. Customer Relationship Management (CRM): Using tools that help track potential customers and future deals.
The Basic Criteria for Evaluating and Classifying Marketers:
1. Knowledge of the Real Estate Market: Understanding market trends and property prices in different areas.
2. Negotiation Skills: The ability to negotiate to achieve the best deals for both parties.
3. Professionalism: Commitment to the laws and regulations related to real estate brokerage.
4. Strong Network of Relationships: Building relationships with clients, investors, and real estate developers.
5. Effective Marketing: Using innovative marketing strategies to attract clients.
6. Attention to Detail: Ensuring the accuracy of all data and information related to properties.
7. Document Preparation: Understanding contracts and legal documents and ensuring their transparency.
8. Financial Analysis Skills: Understanding investment returns and the factors that affect property values.
9. Customer-Oriented Approach: Prioritizing the client’s needs and working to fulfil them.
10. Expansion Strategy: Striving to develop the client network and target markets.
11. Continuous Learning: Keeping up with developments in the real estate market and acquiring new skills.
12. Specialization in a Specific Property Type: Such as commercial or luxury properties, to become a reference in this field.
13. Understanding Local and International Laws: Complying with regulations that may affect real estate transactions, especially with foreign investors.
14. Environmental and Location Analysis: Assessing property value based on its location and surrounding development plans.
15. Presentation and Public Speaking Skills: Presenting properties attractively, whether in personal meetings or through digital media channels.
16. Team Management: If the broker works as a team leader, it is essential to possess team management and motivation skills.
1. Knowledge of the Real Estate Market: Understanding market trends and property prices in different areas.
2. Negotiation Skills: The ability to negotiate to achieve the best deals for both parties.
3. Professionalism: Commitment to the laws and regulations related to real estate brokerage.
4. Strong Network of Relationships: Building relationships with clients, investors, and real estate developers.
5. Effective Marketing: Using innovative marketing strategies to attract clients.
6. Attention to Detail: Ensuring the accuracy of all data and information related to properties.
7. Document Preparation: Understanding contracts and legal documents and ensuring their transparency.
8. Financial Analysis Skills: Understanding investment returns and the factors that affect property values.
9. Customer-Oriented Approach: Prioritizing the client’s needs and working to fulfil them.
10. Expansion Strategy: Striving to develop the client network and target markets.
11. Continuous Learning: Keeping up with developments in the real estate market and acquiring new skills.
12. Specialization in a Specific Property Type: Such as commercial or luxury properties, to become a reference in this field.
13. Understanding Local and International Laws: Complying with regulations that may affect real estate transactions, especially with foreign investors.
14. Environmental and Location Analysis: Assessing property value based on its location and surrounding development plans.
15. Presentation and Public Speaking Skills: Presenting properties attractively, whether in personal meetings or through digital media channels.
16. Team Management: If the broker works as a team leader, it is essential to possess team management and motivation skills.
Core Evaluation Criteria for Administrative Qualities of Marketers and Sales Personnel
1. Leadership Skills
- Motivation: The ability to inspire and motivate the team to achieve objectives.
- Decision-Making: The ability to make well-considered strategic decisions in a timely manner.
- Conflict Management: Effectively handling and constructively resolving internal team conflicts.
2. Planning and Organization
- Goal Setting: Defining clear and measurable goals for both team members and the company.
- Time Management: Organizing tasks and activities in a way that increases productivity.
- Forecasting: Understanding real estate market trends and planning according to future changes.
3. Supervision and Guidance
- Team Training: Providing training programs to enhance the skills of sales staff or brokers.
- Follow-Up: Regularly monitoring team performance and providing feedback to improve results.
- Delegation: Effectively delegating tasks to distribute workload and reduce management pressure.
4. Communication Skills
- Clear Communication: Conveying information and objectives clearly so they are understood by everyone.
- Effective Listening: Understanding the perspectives of team members and clients to address challenges efficiently.
- Relationship Management: Building strong relationships with clients and business partners.
5. Analysis and Evaluation
- Performance Analysis: Reviewing results and figures to identify strengths and weaknesses.
- Measuring Results: Using Key Performance Indicators (KPIs) to assess progress.
- Problem Solving: The ability to deal with unexpected challenges quickly and effectively.
6. Innovation and Development
- Finding New Solutions: Introducing innovative strategies to overcome challenges and outperform competitors.
- Use of Technology: Leveraging digital tools to enhance efficiency, such as CRM systems and analytics tools.
7. Personal Attributes
- Patience and Flexibility: Handling market changes and work pressures calmly.
- Self-Confidence: Making decisions and managing the team with confidence and decisiveness.
- Integrity and Credibility: Building a positive reputation for the company and the team.
8. Motivation and Inspiration Skills
- Continuous Recognition: Regularly celebrating team achievements to boost morale.
- Building a Positive Culture: Promoting teamwork and creating a supportive work environment.
- Focus on Professional Development: Providing training and development opportunities to help the team improve performance.
9. Critical Thinking and Problem Solving
- Identifying Root Causes: Analyzing challenges faced by the team and identifying their underlying causes.
- Creativity: Offering innovative solutions instead of relying on traditional methods.
- Quick Thinking: Acting wisely and swiftly when facing emergency situations.
10. Stress Management
- Personal Balance: Maintaining composure during periods of intense work pressure.
- Task Distribution: Distributing workload among team members to avoid collective burnout.
- Contingency Planning: Developing alternative plans to handle emergencies.
11. Building a Strong Brand Identity
- Sustainable Promotion: Enhancing the reputation of the company or team in the real estate market.
- Alignment with Company Values: Representing the brand honestly and professionally in all interactions.
- Emphasizing Credibility: Building a positive image that strengthens trust among clients and partners.
12. Change Management Capability
- Market Adaptation: Understanding changes in the real estate market and taking proactive steps.
- Leading Transformations: Guiding the team to adopt new working methods with flexibility and effectiveness.
- Managing Innovation: Integrating modern technologies and tools to enhance efficiency and productivity.
13. Strengthening Professional Networks
- Expanding Relationships: Building strategic partnerships with real estate developers and potential clients.
- Participation in Events: Attending real estate conferences and exhibitions to stay updated on developments.
- Leveraging Connections: Using professional networks to generate new business opportunities.
14. Individual and Team Performance Management
- Periodic Evaluation: Establishing a system to regularly assess each team member's performance.
- Constructive Feedback: Providing positive guidance to improve performance with precise observations.
- Achieving Balance: Aligning individual goals with team objectives to achieve comprehensive results.
15. Long-Term Strategic Vision
- Identifying Market Priorities: Selecting projects or clients that yield the highest long-term returns.
- Growth Planning: Developing plans to increase market share and achieve geographic expansion.
- Monitoring Global Trends: Understanding how regional and global economic factors affect the local market.
1. Leadership Skills
- Motivation: The ability to inspire and motivate the team to achieve objectives.
- Decision-Making: The ability to make well-considered strategic decisions in a timely manner.
- Conflict Management: Effectively handling and constructively resolving internal team conflicts.
2. Planning and Organization
- Goal Setting: Defining clear and measurable goals for both team members and the company.
- Time Management: Organizing tasks and activities in a way that increases productivity.
- Forecasting: Understanding real estate market trends and planning according to future changes.
3. Supervision and Guidance
- Team Training: Providing training programs to enhance the skills of sales staff or brokers.
- Follow-Up: Regularly monitoring team performance and providing feedback to improve results.
- Delegation: Effectively delegating tasks to distribute workload and reduce management pressure.
4. Communication Skills
- Clear Communication: Conveying information and objectives clearly so they are understood by everyone.
- Effective Listening: Understanding the perspectives of team members and clients to address challenges efficiently.
- Relationship Management: Building strong relationships with clients and business partners.
5. Analysis and Evaluation
- Performance Analysis: Reviewing results and figures to identify strengths and weaknesses.
- Measuring Results: Using Key Performance Indicators (KPIs) to assess progress.
- Problem Solving: The ability to deal with unexpected challenges quickly and effectively.
6. Innovation and Development
- Finding New Solutions: Introducing innovative strategies to overcome challenges and outperform competitors.
- Use of Technology: Leveraging digital tools to enhance efficiency, such as CRM systems and analytics tools.
7. Personal Attributes
- Patience and Flexibility: Handling market changes and work pressures calmly.
- Self-Confidence: Making decisions and managing the team with confidence and decisiveness.
- Integrity and Credibility: Building a positive reputation for the company and the team.
8. Motivation and Inspiration Skills
- Continuous Recognition: Regularly celebrating team achievements to boost morale.
- Building a Positive Culture: Promoting teamwork and creating a supportive work environment.
- Focus on Professional Development: Providing training and development opportunities to help the team improve performance.
9. Critical Thinking and Problem Solving
- Identifying Root Causes: Analyzing challenges faced by the team and identifying their underlying causes.
- Creativity: Offering innovative solutions instead of relying on traditional methods.
- Quick Thinking: Acting wisely and swiftly when facing emergency situations.
10. Stress Management
- Personal Balance: Maintaining composure during periods of intense work pressure.
- Task Distribution: Distributing workload among team members to avoid collective burnout.
- Contingency Planning: Developing alternative plans to handle emergencies.
11. Building a Strong Brand Identity
- Sustainable Promotion: Enhancing the reputation of the company or team in the real estate market.
- Alignment with Company Values: Representing the brand honestly and professionally in all interactions.
- Emphasizing Credibility: Building a positive image that strengthens trust among clients and partners.
12. Change Management Capability
- Market Adaptation: Understanding changes in the real estate market and taking proactive steps.
- Leading Transformations: Guiding the team to adopt new working methods with flexibility and effectiveness.
- Managing Innovation: Integrating modern technologies and tools to enhance efficiency and productivity.
13. Strengthening Professional Networks
- Expanding Relationships: Building strategic partnerships with real estate developers and potential clients.
- Participation in Events: Attending real estate conferences and exhibitions to stay updated on developments.
- Leveraging Connections: Using professional networks to generate new business opportunities.
14. Individual and Team Performance Management
- Periodic Evaluation: Establishing a system to regularly assess each team member's performance.
- Constructive Feedback: Providing positive guidance to improve performance with precise observations.
- Achieving Balance: Aligning individual goals with team objectives to achieve comprehensive results.
15. Long-Term Strategic Vision
- Identifying Market Priorities: Selecting projects or clients that yield the highest long-term returns.
- Growth Planning: Developing plans to increase market share and achieve geographic expansion.
- Monitoring Global Trends: Understanding how regional and global economic factors affect the local market.
Corporate Rankings
The Basic Criteria on Which the Evaluation and Classification of Real Estate Developers Are Based:
The basic criteria for evaluating and classifying real estate developers include financial, technical, organizational, marketing, and legal aspects, in addition to experience, performance, and innovation criteria.
First: Financial Criteria
- Financial solvency: capital, assets, and liabilities.
- Ability to self-finance or obtain external financing.
- Cash flow management.
- Transparency in financial reporting and compliance with accounting standards.
Second: Technical Criteria
- Number and type of previously executed projects.
- Number of units actually delivered.
- Quality of architectural and engineering designs.
- Compliance with quality and safety specifications.
- Ability to manage project phases (design, execution, delivery).
Third: Organizational and Administrative Criteria
- A clear and effective administrative structure.
- Number of employees and size of the workforce.
- Experience of the executive and technical teams.
- Governance systems and internal controls.
- Ability to manage contractors and suppliers.
Fourth: Marketing Criteria
- Ability to market projects effectively.
- Annual sales (direct and indirect).
- Reputation in the real estate market.
- Digital and traditional marketing strategies.
- Occupancy or sales rates in previous projects.
Fifth: Legal Criteria
- Compliance with real estate laws and regulations.
- Documentation of ownership and licenses.
- Management of contracts and legal disputes.
- Compliance with the rights of buyers and beneficiaries.
Sixth: Experience and Reputation Criteria
- Number of years of experience in the real estate market.
- Previous partnerships with government or private entities.
- Awards or certificates of excellence.
- Satisfaction of clients and beneficiaries.
Seventh: Innovation and Sustainability Criteria
- Use of modern construction technologies.
- Commitment to sustainability and energy standards.
- Digital transformation in project management.
- Innovation in the design of residential communities.
Eighth: Time Commitment
- Adherence to delivery schedules in previous projects.
- Availability of clear timelines for current projects.
Ninth: Core Evaluation Criteria for Heads of Real Estate Development Companies
- Strategic vision for developing innovative and sustainable projects.
- Number of projects developed and successfully delivered.
- Ability to manage relationships with investors and owners.
- Experience in dealing with regulatory authorities and licensing.
- Control over project timelines and costs.
The basic criteria for evaluating and classifying real estate developers include financial, technical, organizational, marketing, and legal aspects, in addition to experience, performance, and innovation criteria.
First: Financial Criteria
- Financial solvency: capital, assets, and liabilities.
- Ability to self-finance or obtain external financing.
- Cash flow management.
- Transparency in financial reporting and compliance with accounting standards.
Second: Technical Criteria
- Number and type of previously executed projects.
- Number of units actually delivered.
- Quality of architectural and engineering designs.
- Compliance with quality and safety specifications.
- Ability to manage project phases (design, execution, delivery).
Third: Organizational and Administrative Criteria
- A clear and effective administrative structure.
- Number of employees and size of the workforce.
- Experience of the executive and technical teams.
- Governance systems and internal controls.
- Ability to manage contractors and suppliers.
Fourth: Marketing Criteria
- Ability to market projects effectively.
- Annual sales (direct and indirect).
- Reputation in the real estate market.
- Digital and traditional marketing strategies.
- Occupancy or sales rates in previous projects.
Fifth: Legal Criteria
- Compliance with real estate laws and regulations.
- Documentation of ownership and licenses.
- Management of contracts and legal disputes.
- Compliance with the rights of buyers and beneficiaries.
Sixth: Experience and Reputation Criteria
- Number of years of experience in the real estate market.
- Previous partnerships with government or private entities.
- Awards or certificates of excellence.
- Satisfaction of clients and beneficiaries.
Seventh: Innovation and Sustainability Criteria
- Use of modern construction technologies.
- Commitment to sustainability and energy standards.
- Digital transformation in project management.
- Innovation in the design of residential communities.
Eighth: Time Commitment
- Adherence to delivery schedules in previous projects.
- Availability of clear timelines for current projects.
Ninth: Core Evaluation Criteria for Heads of Real Estate Development Companies
- Strategic vision for developing innovative and sustainable projects.
- Number of projects developed and successfully delivered.
- Ability to manage relationships with investors and owners.
- Experience in dealing with regulatory authorities and licensing.
- Control over project timelines and costs.
The Basic Criteria on Which the Evaluation and Classification of Real Estate Marketing Companies Are Based:
The evaluation and classification of real estate marketing companies rely on an integrated set of criteria that include financial performance, marketing efficiency, experience, legal compliance, service quality, and technological innovation.
First: Financial and Administrative Criteria
- Financial solvency: the company’s ability to cover operational and investment costs.
- Transparency in financial reporting: the availability of accurate and disclosed financial data.
- Administrative and organizational structure: the presence of professional management and a clear organizational structure.
Second: Marketing Criteria
- Number of real estate projects successfully marketed.
- Conversion rate from potential clients to actual buyers.
- Diversity of marketing channels used (digital marketing, exhibitions, field campaigns).
- Ability to analyze the market and accurately identify target segments.
- Innovation in marketing campaigns: using technologies such as VR, AI, and interactive videos.
Third: Experience and Reputation Criteria
- Number of years of experience in the real estate market.
- Market reputation: client evaluations, previous partnerships, and awards.
- Previous experience in marketing diverse projects (residential, commercial, tourism-related).
Fourth: Service Quality and Professionalism
- Fast response to customer inquiries.
- Professionalism in providing information and dealing with clients.
- Availability of a trained and qualified sales team.
- An effective Customer Relationship Management (CRM) system.
Fifth: Legal and Regulatory Criteria
- Compliance with local and international real estate regulations.
- Legal documentation of contracts and agreements.
- Licensing by the competent authorities.
Sixth: Performance and Results
- Annual direct and indirect sales.
- Customer satisfaction rate.
- Rate of re-contracting with real estate developers.
- Size of the current marketing portfolio.
Seventh: Technical and Digital Criteria
- Ownership of effective digital platforms (website, application, social media accounts).
- Use of data analytics and digital marketing tools.
- Ability to provide virtual tours for real estate projects.
Eighth: Core Evaluation Criteria for Heads of Real Estate Marketing Companies
- Ability to build a real estate brand.
- Growth of annual direct and indirect sales.
- Diversity and innovation of marketing campaigns.
- Market analysis and accurate identification of target segments.
- Satisfaction of clients and developers with marketing performance.
The evaluation and classification of real estate marketing companies rely on an integrated set of criteria that include financial performance, marketing efficiency, experience, legal compliance, service quality, and technological innovation.
First: Financial and Administrative Criteria
- Financial solvency: the company’s ability to cover operational and investment costs.
- Transparency in financial reporting: the availability of accurate and disclosed financial data.
- Administrative and organizational structure: the presence of professional management and a clear organizational structure.
Second: Marketing Criteria
- Number of real estate projects successfully marketed.
- Conversion rate from potential clients to actual buyers.
- Diversity of marketing channels used (digital marketing, exhibitions, field campaigns).
- Ability to analyze the market and accurately identify target segments.
- Innovation in marketing campaigns: using technologies such as VR, AI, and interactive videos.
Third: Experience and Reputation Criteria
- Number of years of experience in the real estate market.
- Market reputation: client evaluations, previous partnerships, and awards.
- Previous experience in marketing diverse projects (residential, commercial, tourism-related).
Fourth: Service Quality and Professionalism
- Fast response to customer inquiries.
- Professionalism in providing information and dealing with clients.
- Availability of a trained and qualified sales team.
- An effective Customer Relationship Management (CRM) system.
Fifth: Legal and Regulatory Criteria
- Compliance with local and international real estate regulations.
- Legal documentation of contracts and agreements.
- Licensing by the competent authorities.
Sixth: Performance and Results
- Annual direct and indirect sales.
- Customer satisfaction rate.
- Rate of re-contracting with real estate developers.
- Size of the current marketing portfolio.
Seventh: Technical and Digital Criteria
- Ownership of effective digital platforms (website, application, social media accounts).
- Use of data analytics and digital marketing tools.
- Ability to provide virtual tours for real estate projects.
Eighth: Core Evaluation Criteria for Heads of Real Estate Marketing Companies
- Ability to build a real estate brand.
- Growth of annual direct and indirect sales.
- Diversity and innovation of marketing campaigns.
- Market analysis and accurate identification of target segments.
- Satisfaction of clients and developers with marketing performance.
The Basic Criteria on Which the Evaluation and Classification of Contracting, Construction, and Building Companies Are Based:
First: Financial Criteria
- Financial solvency, capital, assets, and liabilities.
- Ability to finance project independently or through external financing.
- Integrity of financial statements and compliance with accounting standards.
Second: Technical and Operational Criteria
- Number and type of previously executed projects (residential, commercial, industrial, infrastructure, etc.).
- Number of contracts completed in recent years.
- Ability to execute projects within the specified timelines.
- Availability of equipment, machinery, and technical resources.
- Compliance with quality standards and exceptional project requirements.
Third: Experience and Reputation Criteria
- Number of years of experience in the contracting sector.
- Previous experience in similar projects in terms of size and complexity.
- Market reputation and client satisfaction.
- Professional certifications and awards.
Fourth: Administrative and Organizational Criteria
- The quality of administrative and organizational structure.
- Number of qualified employees and technicians.
- Project Management System (PMS).
- Ability to manage subcontractors and suppliers.
Fifth: Legal and Regulatory Criteria
- Compliance with local and international regulations and legislation.
- Compliance with labor and safety laws.
- Compliance with safety and environmental standards.
- Absence of major legal disputes or serious violations.
Sixth: Performance and Results
- Completion rate of previous projects.
- Level of project quality and client satisfaction.
- Ability to deliver projects on time.
- Ability to work on multiple projects simultaneously.
Seventh: Sustainability and Innovation Criteria
- Use of modern and sustainable construction technologies.
- Commitment to environmental standards.
- Dedication to innovation in project design and management.
Eighth: Core Evaluation Criteria for Heads of Contracting and Construction Companies
- Number and quality of executed projects.
- Commitment to quality, safety, and project timelines.
- Management of working teams and project requirements.
- Ability to adapt to changing market needs.
- Experience in executing diverse projects (roads, buildings, infrastructure).
First: Financial Criteria
- Financial solvency, capital, assets, and liabilities.
- Ability to finance project independently or through external financing.
- Integrity of financial statements and compliance with accounting standards.
Second: Technical and Operational Criteria
- Number and type of previously executed projects (residential, commercial, industrial, infrastructure, etc.).
- Number of contracts completed in recent years.
- Ability to execute projects within the specified timelines.
- Availability of equipment, machinery, and technical resources.
- Compliance with quality standards and exceptional project requirements.
Third: Experience and Reputation Criteria
- Number of years of experience in the contracting sector.
- Previous experience in similar projects in terms of size and complexity.
- Market reputation and client satisfaction.
- Professional certifications and awards.
Fourth: Administrative and Organizational Criteria
- The quality of administrative and organizational structure.
- Number of qualified employees and technicians.
- Project Management System (PMS).
- Ability to manage subcontractors and suppliers.
Fifth: Legal and Regulatory Criteria
- Compliance with local and international regulations and legislation.
- Compliance with labor and safety laws.
- Compliance with safety and environmental standards.
- Absence of major legal disputes or serious violations.
Sixth: Performance and Results
- Completion rate of previous projects.
- Level of project quality and client satisfaction.
- Ability to deliver projects on time.
- Ability to work on multiple projects simultaneously.
Seventh: Sustainability and Innovation Criteria
- Use of modern and sustainable construction technologies.
- Commitment to environmental standards.
- Dedication to innovation in project design and management.
Eighth: Core Evaluation Criteria for Heads of Contracting and Construction Companies
- Number and quality of executed projects.
- Commitment to quality, safety, and project timelines.
- Management of working teams and project requirements.
- Ability to adapt to changing market needs.
- Experience in executing diverse projects (roads, buildings, infrastructure).
The Basic Criteria on Which the Evaluation and Classification of Companies and Banks Operating in the Real Estate Finance Sector Are Based:
The evaluation and classification of companies and banks operating in the real estate finance sector depend on financial, operational, legal, technical, and strategic criteria aimed at measuring their efficiency, reliability, and sustainability in providing real estate financing solutions.
First: Financial Criteria
- Financial solvency: capital, assets, liquidity ratios, and capital adequacy ratios.
- Loan-to-Value (LTV) ratio: the level of balance between the property value and the financed amount.
- Non-Performing Loans (NPL) ratio: an indicator of the quality of the financing portfolio.
- Profitability: Return on Assets (ROA) and Return on Equity (ROE).
- Ability to manage credit risk.
Second: Operational Criteria
- Number of available financing products: diversity of products such as subsidized financing, lease-to-own, and flexible financing.
- Speed of application processing: from submission to approval and disbursement.
- Efficiency of risk management and compliance systems.
- Digital transformation: availability of electronic platforms for service delivery.
Third: Legal and Regulatory Criteria
- Compliance with regulations and instructions issued by the Central Bank and the Capital Market Authority.
- Transparency in financing contracts.
- Compliance with financial consumer protection standards.
- Electronic documentation of contracts through official entities (such as “rent” or “residential”).
Fourth: Performance and Results Criteria
- Size of the real estate financing portfolio.
- Annual growth of real estate financing.
- Customer satisfaction rate.
- Customer retention rate.
Fifth: Experience and Reputation Criteria
- Number of years of experience in the real estate finance sector.
- Partnerships with real estate developers and government entities.
- Market reputation: customer evaluations, awards, and credit ratings.
Sixth: Sustainability and Social Responsibility Criteria
- Green financing: support for sustainable real estate projects.
- Community initiatives: support for affordable housing and financial awareness programs.
- Transparency in Environmental, Social, and Governance (ESG) disclosure.
Seventh: Core Evaluation Criteria for Heads of Real Estate Finance Companies
- Financial solvency and credit risk management.
- Growth of the real estate financing portfolio.
- Compliance with banking and regulatory requirements.
- Ability to develop innovative financing products.
- Partnerships with government entities and developers.
The evaluation and classification of companies and banks operating in the real estate finance sector depend on financial, operational, legal, technical, and strategic criteria aimed at measuring their efficiency, reliability, and sustainability in providing real estate financing solutions.
First: Financial Criteria
- Financial solvency: capital, assets, liquidity ratios, and capital adequacy ratios.
- Loan-to-Value (LTV) ratio: the level of balance between the property value and the financed amount.
- Non-Performing Loans (NPL) ratio: an indicator of the quality of the financing portfolio.
- Profitability: Return on Assets (ROA) and Return on Equity (ROE).
- Ability to manage credit risk.
Second: Operational Criteria
- Number of available financing products: diversity of products such as subsidized financing, lease-to-own, and flexible financing.
- Speed of application processing: from submission to approval and disbursement.
- Efficiency of risk management and compliance systems.
- Digital transformation: availability of electronic platforms for service delivery.
Third: Legal and Regulatory Criteria
- Compliance with regulations and instructions issued by the Central Bank and the Capital Market Authority.
- Transparency in financing contracts.
- Compliance with financial consumer protection standards.
- Electronic documentation of contracts through official entities (such as “rent” or “residential”).
Fourth: Performance and Results Criteria
- Size of the real estate financing portfolio.
- Annual growth of real estate financing.
- Customer satisfaction rate.
- Customer retention rate.
Fifth: Experience and Reputation Criteria
- Number of years of experience in the real estate finance sector.
- Partnerships with real estate developers and government entities.
- Market reputation: customer evaluations, awards, and credit ratings.
Sixth: Sustainability and Social Responsibility Criteria
- Green financing: support for sustainable real estate projects.
- Community initiatives: support for affordable housing and financial awareness programs.
- Transparency in Environmental, Social, and Governance (ESG) disclosure.
Seventh: Core Evaluation Criteria for Heads of Real Estate Finance Companies
- Financial solvency and credit risk management.
- Growth of the real estate financing portfolio.
- Compliance with banking and regulatory requirements.
- Ability to develop innovative financing products.
- Partnerships with government entities and developers.
The Basic Criteria on Which the Evaluation and Classification of Architecture Companies for All Types of Real Estate Projects Are Based:
The evaluation and classification of architecture companies for real estate projects rely on technical, administrative, financial, legal, and innovative criteria aimed at measuring design quality, execution efficiency, and the company’s reliability in delivering integrated engineering solutions.
First: Technical and Technological Criteria
- Quality of engineering and architectural designs and their compliance with local and international standards.
- Innovation in design solutions: use of modern technologies such as sustainable design, artificial intelligence, and Building Information Modeling (BIM).
- Diversity of previous projects: residential, commercial, industrial, and tourism-related.
- Ability to provide integrated solutions including architectural, structural, electrical, and mechanical design.
- Compliance with safety and environmental standards in design.
Second: Experience and Reputation Criteria
- Number of years of experience in the engineering market.
- Number, size, and complexity of previously executed projects.
- Market reputation and evaluations by clients and developers.
- Professional awards and certifications such as ISO or LEED.
Third: Administrative and Organizational Criteria
- The company’s administrative and technical structure.
- Number of certified engineers and qualified technicians.
- Availability of project and design management systems such as AutoCAD, Revit, and ArchiCAD.
- Ability to coordinate with government authorities, developers, and contractors.
Fourth: Financial Criteria
- Financial solvency: capital, assets, and liabilities.
- Ability to finance design and development phases.
- Transparency in financial reporting and compliance with accounting standards.
Fifth: Legal and Regulatory Criteria
- Compliance with engineering and real estate laws and regulations.
- Obtaining the necessary licenses from competent authorities such as the Engineers’ Authority or the Ministry of Municipal Affairs.
- Legal documentation of contracts and agreements.
- Absence of major violations or serious legal disputes.
Sixth: Performance and Results
- Level of satisfaction of clients and real estate developers.
- Adherence to timelines for delivering designs.
- Rate of re-contracting with previous clients.
- Ability to modify designs according to market requirements or regulatory authorities.
Seventh: Sustainability and Innovation Criteria
- Designing environmentally compatible projects.
- Use of materials and technologies that reduce the carbon footprint.
- Integration of renewable energy solutions into designs.
- Digital transformation in design and project management.
Eighth: Core Evaluation Criteria for Heads of Engineering Design Companies
- Number of designed projects and their technical quality.
- Innovation in design solutions.
- Ability to coordinate with regulatory authorities and contractors.
- Experience in using modern design tools (Revit, BIM, etc.).
- Commitment to sustainability and environmental standards.
The evaluation and classification of architecture companies for real estate projects rely on technical, administrative, financial, legal, and innovative criteria aimed at measuring design quality, execution efficiency, and the company’s reliability in delivering integrated engineering solutions.
First: Technical and Technological Criteria
- Quality of engineering and architectural designs and their compliance with local and international standards.
- Innovation in design solutions: use of modern technologies such as sustainable design, artificial intelligence, and Building Information Modeling (BIM).
- Diversity of previous projects: residential, commercial, industrial, and tourism-related.
- Ability to provide integrated solutions including architectural, structural, electrical, and mechanical design.
- Compliance with safety and environmental standards in design.
Second: Experience and Reputation Criteria
- Number of years of experience in the engineering market.
- Number, size, and complexity of previously executed projects.
- Market reputation and evaluations by clients and developers.
- Professional awards and certifications such as ISO or LEED.
Third: Administrative and Organizational Criteria
- The company’s administrative and technical structure.
- Number of certified engineers and qualified technicians.
- Availability of project and design management systems such as AutoCAD, Revit, and ArchiCAD.
- Ability to coordinate with government authorities, developers, and contractors.
Fourth: Financial Criteria
- Financial solvency: capital, assets, and liabilities.
- Ability to finance design and development phases.
- Transparency in financial reporting and compliance with accounting standards.
Fifth: Legal and Regulatory Criteria
- Compliance with engineering and real estate laws and regulations.
- Obtaining the necessary licenses from competent authorities such as the Engineers’ Authority or the Ministry of Municipal Affairs.
- Legal documentation of contracts and agreements.
- Absence of major violations or serious legal disputes.
Sixth: Performance and Results
- Level of satisfaction of clients and real estate developers.
- Adherence to timelines for delivering designs.
- Rate of re-contracting with previous clients.
- Ability to modify designs according to market requirements or regulatory authorities.
Seventh: Sustainability and Innovation Criteria
- Designing environmentally compatible projects.
- Use of materials and technologies that reduce the carbon footprint.
- Integration of renewable energy solutions into designs.
- Digital transformation in design and project management.
Eighth: Core Evaluation Criteria for Heads of Engineering Design Companies
- Number of designed projects and their technical quality.
- Innovation in design solutions.
- Ability to coordinate with regulatory authorities and contractors.
- Experience in using modern design tools (Revit, BIM, etc.).
- Commitment to sustainability and environmental standards.
The Basic Criteria on Which the Evaluation and Classification of Property Management and Operations Companies for All Types of Real Estate Projects Are Based:
The evaluation and classification of property management and operations companies for real estate projects are based on comprehensive criteria that include financial performance, operational efficiency, service quality, legal compliance, innovation, and the ability to manage real estate assets efficiently and sustainably.
First: Financial and Administrative Criteria
- Financial solvency: the company’s ability to cover operational and investment costs.
- Transparency in financial reporting: the availability of accurate and disclosed financial data.
- Administrative and organizational structure: the presence of professional management and a clear organizational structure.
- Ability to manage operational budgets for real estate projects.
Second: Operational and Technical Criteria
- Number of projects currently and previously managed by the company.
- Diversity of real estate projects: residential, commercial, industrial, and tourism-related.
- Ability to manage facilities and services (maintenance, security, cleaning, energy).
- Use of Building Management Systems (BMS) and smart technologies.
- Compliance with quality standards and occupational safety requirements.
Third: Performance and Results
- Level of satisfaction of clients and beneficiaries.
- Occupancy rate in managed projects.
- Contract renewal rate with owners and investors.
- Speed of response to reports and complaints.
Fourth: Legal and Regulatory Criteria
- Compliance with local and international real estate regulations and legislation.
- Legal documentation of contracts and agreements.
- Compliance with the rights of beneficiaries and owners.
- Obtaining the necessary licenses from the competent authorities.
Fifth: Experience and Reputation Criteria
- Number of years of experience in managing and operating real estate projects.
- Reputation in the real estate market: client evaluations, awards, and partnerships.
- Previous experience in managing similar projects in terms of size and complexity.
Sixth: Sustainability and Innovation Criteria
- Commitment to environmental sustainability standards.
- Use of renewable energy solutions and consumption rationalization technologies.
- Digital transformation in operations management.
- Innovation in delivering real estate services (such as smart applications and electronic payment systems).
Seventh: Core Evaluation Criteria for Heads of Real Estate Management and Operations Companies
- Number of managed projects and operational efficiency.
- Level of satisfaction of beneficiaries and owners.
- Digital transformation in facilities management.
- Ability to enhance the real estate user experience.
- Compliance with environmental and safety standards.
The evaluation and classification of property management and operations companies for real estate projects are based on comprehensive criteria that include financial performance, operational efficiency, service quality, legal compliance, innovation, and the ability to manage real estate assets efficiently and sustainably.
First: Financial and Administrative Criteria
- Financial solvency: the company’s ability to cover operational and investment costs.
- Transparency in financial reporting: the availability of accurate and disclosed financial data.
- Administrative and organizational structure: the presence of professional management and a clear organizational structure.
- Ability to manage operational budgets for real estate projects.
Second: Operational and Technical Criteria
- Number of projects currently and previously managed by the company.
- Diversity of real estate projects: residential, commercial, industrial, and tourism-related.
- Ability to manage facilities and services (maintenance, security, cleaning, energy).
- Use of Building Management Systems (BMS) and smart technologies.
- Compliance with quality standards and occupational safety requirements.
Third: Performance and Results
- Level of satisfaction of clients and beneficiaries.
- Occupancy rate in managed projects.
- Contract renewal rate with owners and investors.
- Speed of response to reports and complaints.
Fourth: Legal and Regulatory Criteria
- Compliance with local and international real estate regulations and legislation.
- Legal documentation of contracts and agreements.
- Compliance with the rights of beneficiaries and owners.
- Obtaining the necessary licenses from the competent authorities.
Fifth: Experience and Reputation Criteria
- Number of years of experience in managing and operating real estate projects.
- Reputation in the real estate market: client evaluations, awards, and partnerships.
- Previous experience in managing similar projects in terms of size and complexity.
Sixth: Sustainability and Innovation Criteria
- Commitment to environmental sustainability standards.
- Use of renewable energy solutions and consumption rationalization technologies.
- Digital transformation in operations management.
- Innovation in delivering real estate services (such as smart applications and electronic payment systems).
Seventh: Core Evaluation Criteria for Heads of Real Estate Management and Operations Companies
- Number of managed projects and operational efficiency.
- Level of satisfaction of beneficiaries and owners.
- Digital transformation in facilities management.
- Ability to enhance the real estate user experience.
- Compliance with environmental and safety standards.
The Basic Criteria on Which the Evaluation and Classification of Modern Real Estate Technology Projects Are Based:
The evaluation and classification of modern real estate technology projects (PropTech) are based on multiple criteria that include technological innovation, market value, scalability, environmental impact, and user experience.
First: Technological Innovation
- Use of advanced technologies such as artificial intelligence, augmented reality, the Internet of Things (IoT), and blockchain.
- Degree of uniqueness of the technological solution compared to competitors.
- System integration with other real estate platforms.
Second: Market Value and Financial Performance
- Annual revenue growth.
- Number of active users or clients.
- Volume of funding and investment obtained by the project.
- Growth of market share within the real estate sector.
Third: Scalability and Replicability
- Ability to apply the solution in multiple markets (local and international).
- Flexibility to scale across different types of properties (residential, commercial, industrial).
- Ease of adaptation to different regulatory systems.
Fourth: Environmental Impact and Sustainability
- The extent to which the project contributes to reducing the carbon footprint.
- Use of renewable energy or green building technologies.
- Support for efficient management of real estate resources.
Fifth: User Experience
- Ease of use and the interface of the application or platform.
- System performance speed and stability.
- Customer support and user interaction.
- Level of user satisfaction and ratings.
Sixth: Legal and Regulatory Compliance
- Compliance with data protection and privacy laws.
- Licensing from the competent real estate authorities.
- Legal and secure documentation of real estate operations.
Seventh: Data Analysis and Transparency
- The project’s ability to collect and analyze large-scale real estate data.
- Provision of accurate reports for investors and users.
- Transparency in displaying prices and real estate information.
Eighth: Awards and Partnerships
- Obtaining international innovation awards or certifications.
- Partnerships with government entities or major developers.
- Participation in global PropTech conferences.
Ninth: Core Evaluation Criteria for Heads of Real Estate Technology (PropTech) Companies
- Technological innovation in real estate solutions.
- Growth in the number of users or clients.
- Ability to attract investors and partnerships.
- Compliance with data protection and privacy laws.
- Driving digital transformation in the real estate sector and delivering smart solutions.
The evaluation and classification of modern real estate technology projects (PropTech) are based on multiple criteria that include technological innovation, market value, scalability, environmental impact, and user experience.
First: Technological Innovation
- Use of advanced technologies such as artificial intelligence, augmented reality, the Internet of Things (IoT), and blockchain.
- Degree of uniqueness of the technological solution compared to competitors.
- System integration with other real estate platforms.
Second: Market Value and Financial Performance
- Annual revenue growth.
- Number of active users or clients.
- Volume of funding and investment obtained by the project.
- Growth of market share within the real estate sector.
Third: Scalability and Replicability
- Ability to apply the solution in multiple markets (local and international).
- Flexibility to scale across different types of properties (residential, commercial, industrial).
- Ease of adaptation to different regulatory systems.
Fourth: Environmental Impact and Sustainability
- The extent to which the project contributes to reducing the carbon footprint.
- Use of renewable energy or green building technologies.
- Support for efficient management of real estate resources.
Fifth: User Experience
- Ease of use and the interface of the application or platform.
- System performance speed and stability.
- Customer support and user interaction.
- Level of user satisfaction and ratings.
Sixth: Legal and Regulatory Compliance
- Compliance with data protection and privacy laws.
- Licensing from the competent real estate authorities.
- Legal and secure documentation of real estate operations.
Seventh: Data Analysis and Transparency
- The project’s ability to collect and analyze large-scale real estate data.
- Provision of accurate reports for investors and users.
- Transparency in displaying prices and real estate information.
Eighth: Awards and Partnerships
- Obtaining international innovation awards or certifications.
- Partnerships with government entities or major developers.
- Participation in global PropTech conferences.
Ninth: Core Evaluation Criteria for Heads of Real Estate Technology (PropTech) Companies
- Technological innovation in real estate solutions.
- Growth in the number of users or clients.
- Ability to attract investors and partnerships.
- Compliance with data protection and privacy laws.
- Driving digital transformation in the real estate sector and delivering smart solutions.